Infinity Family Care is part of an innovative and growing movement called “Direct Primary Care.” One of the first in Massachusetts, and actively supported by the American Academy of Family Physicians, this model lets us work directly for you – not the insurance companies. And keeping our practice small allows us to focus on prevention, lifestyle modifications, screenings and wellness.

In fact, it’s the way we’ve always wanted to practice medicine, and we couldn’t be more excited to provide you with the care you deserve!

Studies show that direct primary care can lead to:

  • Less unnecessary medication
  • Fewer specialty referrals
  • Savings on labs and imaging
  • Less need for expensive testing
  • Fewer emergency and hospital visits
  • Less waiting and frustration to talk to your doctor
  • Happier patients!

In February 2016, we opened a primary care practice, Infinity Family Care, at 450 Chauncy Street in Mansfield, MA.

We took this step to put our relationship with you at the center of our care, and to improve the care and services we deliver. In the past decade, we have witnessed dramatic shifts in how primary care is organized and delivered, and we feel our system of healthcare delivery has greatly veered off course. Insurance plans dictate care and services, the providers you can see, and the amount of time they can spend with you. After years of working to change the system from within, we have chosen a different path. Creating our own practice allows us to stay true to our professional values and to provide personalized, convenient, and high quality care for you and your family.

Our practice, Infinity Family Care, is part of an innovative and growing movement – supported by the American Academy of Family Physicians – called “Direct Primary Care.” Under this model, we do not bill your insurance, which means we can now work directly for you – not the insurance companies. You pay, instead, a simple, flat monthly fee directly to us, for the care and services we provide.

Many Benefits

We are sure our new practice will redefine your expectations for medical care! Some of the many benefits we offer include:

  • A long-term relationship – no need to change primary care physicians each time your employer changes health plans
  • You can communicate quickly and directly with us using phone, email, text, or video chat
  • Convenient same-day or next-day appointments
  • On-time appointments and longer visits when needed to address multiple concerns
  • Home visits as appropriate
  • A reduced likelihood of emergency department visits and hospitalization

If you don’t need to come into the office, you won’t have to! We can often manage issues through more convenient communication — by phone, text, email or video conversation.

Great Value and Service

Your monthly fee covers services we perform, plus gives you access to discounted labs and radiology. We offer complete price transparency – without the insurance middleman – and potential savings, too.

The flat monthly fee covers everything that can be done in our office or via a virtual visit including wellness visits, sick visits, routine gynecology care, chronic disease management, and coordination of care with specialists and during hospitalization. In addition, we provide in-office lab testing and a variety of procedures such as joint injections, skin biopsies and cryotherapy – all at no additional cost to you.

Under the direct primary care model, we no longer depend on health insurance reimbursement to pay for our services so we do not bill your insurance.  That means you do not need to pay co-pays or deductibles for your primary care, and you won’t get any surprise bills from us.

If you have questions about how this works with your insurance plan, please call our office or see our FAQs page.

Monthly Fees

Individual $125/month
2 Members of Same Household $240/month
Homebound patients $350/month
Family Maximum $390/month for up to two adults and their dependent children

We are proud to offer a 10% discount to Veterans, First Responders (police, fire and EMT), and to current members of our Armed Services. We also offer a discount of $10 off per member for single adults with dependent children.

NOTE: There is a one time enrollment fee of $75 per individual and $150 per family. Minimum membership length is 3 months.

Smaller Practice

To create the most personal experience possible, we are limiting our enrollment. Carrying a much smaller number of patients, hundreds not thousands compared to the average primary care practice, allows us to spend more time with each of you. If you would like to continue as our patient, please let us know as soon as possible. We will fill our practice on a first-come basis, and then maintain a waiting list.

Please contact us if you would like to join our practice or speak with us regarding any aspect of our new practice.


Wendy Cohen, MD 
Family Physician

© Copyright 2024 I Infinity Family Care, PC I All Rights Reserved I Providing direct primary care services in the towns of Mansfield, Norton, Sharon, Foxboro, Easton, Raynham, Tauton, Bridgewater, Wrentham, Plainville, North Attleboro and surrounding communities.